Trisha Yearwood Visit Boosts Diner’s Business

SIOUX FALLS, S.D. – Sunday is the last day country legend Garth Brooks and his wife Trisha Yearwood will be performing in Sioux Falls. Their 9 total concerts are expected to bring in nearly $37 million to the area. Thanks to a Facebook live video Saturday, one local restaurant is witnessing this first hand.

Phillips Avenue Diner in downtown Sioux Falls hosted a special customer.

“I was a little bit start struck, but I didn’t want to be that person so I wasn’t like ‘oh, there she is’,” says long-time server Jessica Reichert.

During her weekly Facebook Live ‘T’s Coffee Talk’ segment, Trisha Yearwood chose a booth in the back of the diner to enjoy some breakfast, where she talked about her birthday week and answered fan’s questions. The outing created quite a buzz.

“People called and tried to pay for her food,” says Reichert.

“We definitely had people ask, ‘can I sit next to Trisha’,” added General Manager Suzann Patenode.

Patenode says it only took 3 minutes into Trisha’s live video for people to start calling, and walking into the restaurant.

“We definitely saw a push for about two hours afterwards with people thinking she would stay here all day,” laughs Patenode. “It definitely did help business, I think in downtown in general, there were people everywhere after that.”

Reichert was the lucky server assigned to Trisha’s table.

“She seems like a genuinely cool, warm person,” says Reichert. “I don’t know what I was expecting, but it was nice. It was a cool experience.”

Reichert says she scored lots of hugs, and even a picture with the country singer.

“And then after she left it was kind of hard to come down off of that, just because it was such a rush,” says Reichert. “Because all of a sudden the whole restaurant is full and people are looking for her.”

As much as the staff and customers enjoyed the surprise visit, in her Facebook video, Trisha reciprocated the feelings.

“[Sioux Falls] is probably one of the friendliest cities that we have been to, seriously,” says Trisha. “And the downtown is beautiful.”

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