Digital Marketing Specialist
|Working in close collaboration with the Digital Solutions Strategists and the Digital Marketing Team, the digital marketing specialist is responsible for leveraging past experience, digital marketing technologies and best practices to coordinate a comprehensive plan to increase the reach and performance of our online marketing efforts. It’s vital in this role to effectively communicate results, and to proactively own and manage campaigns and performance with a positive, professional attitude and a strong initiative to succeed.
As a Digital Marketing Specialist at Sanford Health, responsibilities will include the following: Manage PPC campaigns for a variety of Sanford Health properties: Manage Banner Advertising Campaigns & other banner ad technology solutions: Manage Social Media Accounts and Marketing Campaigns, including but not limited to content calendars and execution: Manage email marketing campaigns: Manage SEO website optimization for new and existing sites: Utilize reporting/3rd party software to analyze, plan, and execute strategies to increase client performance: Communicate about ongoing campaigns and progress: Manage reporting & performance optimizations for maximum ROI in relation to goals and objectives of the campaign.
|Bachelor’s degree in Computer Science, Marketing or related field required. The ideal candidate for this position should have a range of skills, complimenting one another in effort to perform the necessary duties of the role, including: Basic and/or advanced understanding of Search Engine Marketing, Intermediate understanding of Google & BING AdWords platform, Intermediate understanding of Google Analytics (Google Certification is preferred), Search Engine Optimization, Social Media Marketing, and an open-mindedness to accept new strategies in an ever-changing digital marketing environment. Must be highly analytical to make informed decisions and highly creative to try new things – based on analytical information, as well as strong communication skills.|
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