SDSU vs. USD Game To Bring Big Bucks To Mom And Pop Shops In Vermillion

Vermillion, SD – SDSU  and USD football are getting ready to go head-to-head for the big game Saturday afternoon.

10,000 fans will fill the Dakota Dome in Vermillion for the sold-out rivalry game, but even more will empty their wallets into the town’s economy.

“So we’re really excited about just seeing the streets full, the tailgate areas full, and right around our downtown all just hopping,” said Nate Welch of Vermillion Economic Development. “It’s going to be a good time.”

Officials say they expect the town’s population to double for the weekend. Cash and drinks will flow during the busy time that’s second only to Dakota Days.

“Especially on the small, local business side, it really does have a big effect on them,” said Welch. “This is probably the second-largest day for a lot of our bars and restaurants.”

James P. Waters owns three local businesses. He moved here in 1985 and calls Vermillion home. He says Cafe Brule will see a 30% increase from normal this weekend.

“The excitement of the town, all the people coming into town, it’s just, you know, it’s great economically,” said Waters. “It’s great for the spirit of the town.”

“All the way around the community, I mean the influx that comes in,” said Old Lumber Company owner Chad Grunewaldt. “It’s amazing how it impacts everyone as whole for Vermillion.”

The two schools were rivals for years until 2003. Then, after a 9-year hiatus, the teams were back in the same conference. Now, a rivalry is renewed as both teams eye a playoff position.

“I can’t explain how excited I was to bring that back when so many year they didn’t have it,” said Grunewaldt. “Then you bring that rivalry back to the state as a whole, it just puts South Dakota on the map.”

The game kicks off Saturday at 2 p.m.

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