Sturgis Looks For New Sponsor Agent For Rally

by Associated Press
November 18, 2012 1:53 PM


Officials in Sturgis are hoping to bring in more money for the annual motorcycle rally with a new agent handling official sponsorships.
 
The city of Sturgis has severed ties with its old agent Motoring USA and issued a new request for proposals for a new sponsorship agent.
 
While the Sturgis Motorcycle Rally is a boon for the local economy, city officials hope to expand it even more with a new agent. The city earned a net profit of nearly $400,000 during this year's rally.
 
In addition to overseeing vendors, marketing and advertising, Sturgis leaders hope to find an agent with a global reach to expand the Sturgis brand.
 
Proposals are due to the city by Nov. 30.