SD Senate Race Gains Attention
March 27, 2013 9:46 PM
Now that Senator Tim Johnson has announced his decision to retire, the million dollar question is, who will replace him?
With a big race ahead, the time and money candidates will invest into their campaigns will be significant.
Former Governor Mike Rounds announced his candidacy last year and is already deep into his political campaign.
The interest in other potential candidates is also taking social media by storm following Senator Johnson's retirement announcement, creating a guessing game of who will be in the political fight to take his seat, a fight that will be costly.
"This is going to be one of the great visible races in the nation," said Bjerke.
Bryan Bjerke, Public Relations Director at Paulsen Marketing in Sioux Falls said South Dakota should be ready for a lot of advertising money coming into the state for the upcoming Senate race.
"It's going to be a huge influx of National money coming into this race because it is a significant opportunity for Republicans to gain another seat in the Senate in 2014,” said Bjerke.
"We have to anticipate that there will be a very high level of spending in the primaries on both sides,” said Burns.
Dr. Bob Burns, a Political Science Professor, says the state could see an intense race on the Republican side, between Former Governor Mike Rounds and a potential second candidate.
He said there would be a tough race on the Democratic side too, between potential candidates U.S. States Attorney Brendan Johnson and former Representative Stephanie Herseth-Sandlin.
Dr. Burns also points out that U.S. Senate races in South Dakota don't come cheap.
"The Thune, Johnson race and then the Thune, Daschle race were among the most expensive in the U.S. Senate races," said Burns.
The John Thune and Tom Daschle race back in 2004, cost around $30 Million and Bjerke said he wouldn't be surprised if this upcoming race costs double that.
"I think the candidates themselves in their campaigns are going to try to be sort of seen as above it all and telling good stories instead of negative ones, but there's going to be a lot of negative advertising in this race," said Bjerke.
With a big political year ahead in 2014, South Dakotans can look forward to a tough race, with potential cut-throat advertisements costing millions of dollars and gaining National attention.
All for a purpose to see who will come out on top as the new U-S Senator for South Dakota. "It's also going to be a very exciting year and viewers better be prepared to see a lot of commercials," said Bjerke.
Bjerke also said because of the stakes of this race, both extremes, the liberal and conservative groups will be putting in their last word and money into this race.
This will be the first time since 1978, South Dakota will have an open Senate seat.