KDLT Home KDLT on Facebook KDLT on Twitter Get the KDLT iPhone App Get the KDLT Android App

Parents Matter Release New PSAs



Bookmark and Share

The message has been constant over the last 7 years. Letting teens know the dangers of drinking and driving. 

 

But, with 61 South Dakota teens dying in alcohol related crashes since 2006, the challenge has been daunting.

 

“I'll be honest, I saw it as a huge undertaking and really are we going to be able to have an impact?,” said Chief Doug Barthel.

 

Police officers and activists believe getting parents involved is the most effective way to prevent teens from drinking and driving.

 

“Really the only way we are going to get this accomplished and have a true impact be would be to get the parents onboard with us as well,” said Barthel.

 

But for some parents it's a difficult subject to bring up.

 

“It really freaked me out to be honest with you. But, I knew I had to do something,” said parent Eric Majors.

 

The parents matter organization is debuting a series of commercials that will be released around prom season and again for graduation season to prompt parents to start a dialogue with their children. And some feel the sooner the conversation the better.

 

“It gets harder. Those conversations are building a foundation. We need to begin when they are in grade school and continue through their college years,” said Darcy Jensen.

 

The PSAs feature parents having the talk with their kids and discussing what worked for them. While there's no way to know how effective the PSA's will be, parents and officers hope it could prevent the worst for a family.   

 

“The greatest fear that I have is getting that knock at 3AM and learning that my son is never coming home,” said Majors.

 

“For every life we can save is certainly a victory and worth celebrating,” said Barthel.

 

Don't drink and drive, a message that continues to be conveyed with prom and graduation season just around the corner.

< Prev Story Back To Top Next Story >
     

Growing Up With Shaken Baby Syndrome  story with video

At six months old, Henry Johnson suffered life-threatening injuries, leaving ...

Growing Up With Shaken Baby Syndrome  story with video

At six months old, Henry Johnson suffered life-threatening injuries, leaving ...

Sioux Falls Murder Suspect Appears In Court

The man accused of murdering a 53-year-old woman in her Sioux Falls home ...

JazzFest Lineup Announced  Apr. 17

State Offers Training For Blind, Visually Impaired  Apr. 17

End In Sight For Worthington Water Woes?  story with video  Apr. 17

SD Minerals Board OKs Conflict Of Interest Rules  Apr. 17

SD Gets Nearly $310K For Specialty Crop Grants  Apr. 17

'Project Exile' Heroin Sweep Arrests More Than 65  Apr. 17

New SD Policies Cut Parolee's Time, Management  Apr. 17

Minnesota State Team To Return Under Hoffner  Apr. 17

Drugs, Cash, Shotgun Seized From SF Home  Apr. 17

SF Police ID Murder Victim, Suspect  Apr. 17

Suspect In Pierre Standoff Pleads Guilty  Apr. 17

Minnesota Labor Force Surpasses 3 Million  Apr. 17

Stampede Return Home For Game 3  story with video  Apr. 17

Pine Ridge Man Honored For Solar Energy Projects  Apr. 17

SD Jailer Set For September Trial On Rape Charge  Apr. 17

More Wagner Residents Indicted On Meth Charges  Apr. 17

SDSU To Host Purebred Hampshire Sheep Sale  Apr. 17

Man Sentenced In Eagle Butte Stabbing Death  Apr. 17

Puppies Stolen From Mitchell Pet Shop  story with video  Apr. 16

Woman Murdered In What Appears To Be 'Drug Related Incident'  story with video  Apr. 16

Son Admits To Hosting Party That Led To Teen's Death  Apr. 16

Sexually Transmitted Diseases On The Rise In Minnesota  Apr. 16

Bosworth's Campaign Says She Raised $772K In 1Q  Apr. 16

Nelson Raises More Than $28K During First Quarter  Apr. 16

Making Sure College Athletes Are Well Fed  story with video  Apr. 16

Woman Murdered In Sioux Falls  Apr. 16

Shape Places Now In Effect In Sioux Falls  Apr. 16

2 National Parks In SD To Increase Tour Fees  Apr. 16

Parks Try To Improve Recycling  story with video  Apr. 16

Beef Prices Hit Record Highs  story with video  Apr. 16

Rhoden Raises Just Under $16K During Quarter  Apr. 16

Fatal Accident In Rural Clark County  Apr. 16

School Of Mines Names New Athletic Director  Apr. 16

Players Cool To Returning MN State Coach  Apr. 16

Putting Plants To Work, Four Stories High  story with video  Apr. 16

State Help For Northern Beef Was About $4.4M  Apr. 16

2 Puppies Stolen From Mitchell Pet Store  Apr. 16

Fired Coach Returns To MN State, Mankato  Apr. 16

Driver Identified In Fatal Accident Near Salem  Apr. 16

Indian Motorcycles Dealership To Open In Sturgis  Apr. 16

KDLT News Archive
     

Driver Identified In Fatal Accident Near Salem

A blown tire is to blame for a fatal accident west of ...

Woman Murdered In Sioux Falls

Sioux Falls Police say a 53-year old woman was murdered Wednesday afternoon ...

Woman Murdered In What Appears To Be 'Drug Related Incident'  story with video

A 53-year-old Sioux Falls woman is dead and ...

Drugs, Cash, Shotgun Seized From SF Home  Apr. 17

Fatal Accident In Rural Clark County  Apr. 16

Son Admits To Hosting Party That Led To Teen's Death  Apr. 16

SF Police ID Murder Victim, Suspect  Apr. 17

Puppies Stolen From Mitchell Pet Shop  story with video  Apr. 16

KDLT News Archive
     

Skyforce Ready For The Mad Ants  story with video

The Sioux Falls Skyforce is two wins away from the NBA D-League Finals. In their way ...

Plays Of The Week April 7th - April 13th  story with video

KDLT's Jeff Rusack has your Scheels Plays of the Week.   ...

Lincoln sweeps city track titles  story with video

The Lincoln Patriots won both the boys and girls team titles Tuesday at the Rich ...

Cougars, SMSU split in baseball  story with video  Apr. 15

Jacks outscore UND behind Splett's 2 HR's  story with video  Apr. 15

Augie softball sweeps SMSU  story with video  Apr. 15

Vikes Sweep Upper Iowa in baseball  story with video  Apr. 15

Carlson leads OG to huge lead in city golf  story with video  Apr. 14

KDLT Sports Stories
     
Back To Top