Colleagues and friends paying tribute to USA Today founder Al Neuharth on Friday remembered him not as a driven media giant but as a loyal South Dakotan who never forgot his roots.
Neuharth's autobiography was titled "Confessions of an S.O.B.," but close friend Jack Marsh - president of the Al Neuharth Media Center - says he knew his boss as a different man.
Marsh says Neuharth was a free spirit, a visionary and a tenacious leader who was as thoughtful as he was tough.
Neuharth died at his Cocoa Beach, Fla., home on April 19 at the age of 89.
Television journalist Tom Brokaw, who spoke in a video, said Neuharth went on to become one of the most transformative figures in American journalism.
KDLT News was at the service and will have more tonight.