Christmas At The Western Mall Kicks Off
by Jeff Rusack, Reporter
November 28, 2013 1:37 PM
While some jostle for position down the toy and electronics aisle, another Christmas tradition starts Thursday, as well. It’s a friendlier tradition that helps children going through a rough time.
Every flicker, every flash is matched with a note. It's Christmas time at the Western Mall.
“It should be a good show,” said Brian Schumacher, the man behind the illuminated castle.
He spends hours creating make the perfect show.
“Each song from scratch can take up to 40 to 60 hours per song, depending on the complexities of the song,” said Schumacher. “I might turn red on a certain position where I shouldn't have red on. So, I'll go in and delete that section and reprogram that section to come on in a different color. Nobody else would notice. But, I definitely do.”
The show lasts 15 minute and over 50,000 bulbs light up.
All Schumacher asks is a little donation to the Make-A-Wish Foundation.
“Last year's show raised about $21,000 that made 3 wishes come true,” said Paul Krueger of Make-A-Wish South Dakota.
Even on a practice run, the people who take their morning mall walks, stop and stare.
“What's really fun is you come out and see the reactions of the people,” said Schumacher.
Christmas is back. And the lights and songs of the season could help make a wish come true.
For more on Christmas at the Western Mall you can click this link.