Just the mention of the Zip Feed Mill takes many of us back to that cold December day back in 2005, when the building was supposed to be demolished. While the building where Cherapa Place now stands is long gone, a t-shirt company is hoping to remind people of that historical moment in downtown Sioux Falls.
"We love doing shirts that start conversations," said Co-owner of Scratchpad Tees Craig Brown.
Brown loves to create merchandise that resonates with South Dakotans. Sometimes it only takes a simple line.
Brown points to his shirt that reads 'Chislic' inside the outline of the state of South Dakota, "Our native meat treat so to speak!"
When trying to come up with creations, the Zip Feed Mill and it's botched implosion came to mind.
Brown said, "Honestly, I mean, how often does that happen."
The South Dakota native was living in Portland at the time, but even he remembers seeing the event play out on TV.
"Here was the Zip Feed Mill tower leaning to one side, so I raced to the remote control, turned up the volume and listened to this crazy news story," said Brown.
Brown remembers raffle tickets were being sold to benefit the Multiple Sclerosis Society. The winner got to press the button that was supposed to implode the building. The old mill leaned but never fell, until a wrecking ball was brought in later to finish the demolition.
"We came up with the title 'Zip, Boom, Bah!" kind a play on the old Sis, Boom, Bah," said Brown pointing to the mill t-shirt.
A local artist came up with the design, but rather than just selling the shirts...
"We would like to donate $5 from every t-shirt to the MS Society as well," said Brown.
They wanted to give back to the same charity at the receiving end of those infamous 'boom' tickets.
The shirts are being sold for $22 at Lewis Drug Stores in Sioux Falls, Brandon and Brookings. You can also find them at 'Unglued', '605 Running Company' and '10th Street Auto Wash'. Brown will also be selling them at his pop up store that will be open in Downtown Sioux Falls from 9 a.m. to 1 p.m. on Saturday.