A country music concert during South Dakota State University's "Jacks Bash" made history last week in more ways than one.
It was the largest single-day concert event in the state, bringing in roughly 23,000 people.
It was also the first time alcohol was sold on a public university campus.
University officials say the event went smoother than expected.
"We anticipate worst case scenarios and we under shot that dramatically, things were much calmer,” says SDSU Assistant Vice President for Safety and Security Don Challis.
Even though Lee Brice, Little Big Town and Luke Bryan took the stage at Dana J Dykhouse Stadium, and not to mention, it was the first time people could buy beer and wine after lawmakers lifted a ban on alcohol on college campuses.
"We had great support from the city of Brookings and the Brookings Sheriff's Office, and we were supported by another 40 to 50 contract security officers, and then the promoter brought in maybe 100 or so of their own to work the field,” explains Challis.
Challis says that upped law enforcement security by more than 4 times the usual amount.
He says there were some alcohol issues, “some were escorted out, we had a handful of summonses because of their conduct, we had some transported to the hospital because of medical reasons.”
In total, Challis says there were 5 transports, 5 arrests and several who left after being asked to do so.
Numbers that they expected would have been a lot larger.
"I think for all the attention, all the planning, we pulled it off,” says Challis. “We were able to pull off something that has not been attempted over here maybe ever, so yeah, let's do it again.”
The South Dakota State University Director of Athletics says they do not have another big concert planned at Dana J Dykhouse Stadium at this time.
They will continue to sell alcohol during home football games.
But the alcohol is only available for premium ticket holders in the club, loge and suite levels.
The amount of revenue from the alcohol sales has not been released.
Another public university, The University of South Dakota, has said they are taking a “wait and see” approach when it comes to future alcohol sales at their events.