SIOUX FALLS, S.D. -

Groups of motorcyclists took over the Sioux Empire Sunday.

Nearly 300 bikers participated in an annual poker run.

The event was geared toward giving back to those in need.

They may not have a pedal to push, but bikers are twisting the throttle to raise money and awareness for breast cancer.

"It's a poker run so people go to different stops, you get stamp or an initial and you get back to McNally's and you draw your poker hand,” explains J&L Harley-Davidson Event Coordinator Anna Entenman.

J & L Harley Davidson has been teaming up with the Avera McKennan Foundation in the 'Ride Pink Poker Run' for 6 years now.

Tickets to participate cost $20, with all the proceeds going toward Avera's Cancer Institute.

"We use that money to buy state of the art new equipment and diagnostics and research,” says Ashley Thompson with the Avera McKennan Foundation. “We have a lot of different integrative medicine that patients come in and it just help so much when they're going on that journey.”

"It is needed because cancer is so expensive,” adds breast cancer survivor Dawn Hanson, who knows all too well how quickly the sickness becomes a financial burden.

"I can tell you one of my bills for chemo was $134,000. They're very expensive.”

She says that's not the only hardship cancer brings.

"The hardest part for me when I found out I had cancer was to tell my kids, that was my hardest part.”

"We have some stickers inside that you can fill out if you are riding for someone today, and we've seen so many people fill out multiple stickers,” adds Thompson. “It really is affecting so many people right now.”

Which is the reason behind the event: to decrease the number of those affected from breast cancer.

"Life's too short, so you have to go out and do what you get to, so we enjoy it,” says Hanson.

Even though the event is all about breast cancer, Avera McKennan says the proceeds go toward other cancer treatments as well.