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Stocking Up For Super Bowl Sunday



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Super Bowl Sunday is the biggest house party day of the year. For local supermarkets, that means big business, as people look to stock up before the game.

For the employees of the Hy-Vee on Louise Avenue in Sioux Falls, Super Bowl Sunday means one thing – madness.

This year was Amber Buttke's first year working the holiday behind the register and she had only one word to describe it.

“Crazy, really just crazy!” said Buttke, a cashier at Hy-Vee. 

As crazy as the day may have been, she actually enjoyed it.

"It makes the shift go by really fast and you meet a lot of really fun people," said Buttke.

Hundreds of people hit the aisles of the grocery store, filling their carts with the staples that come with Super Bowl Sunday.

"We got little weenies in the cart for the kids, they love those. Some chips, dips and chicken," said Beau Matson of Sioux Falls. 

For many shoppers, cooking goes out the window on this special day.

"I normally prefer cooking, but the circumstances with this weekend, it kind of just came together fast so we're just going to do pizza,” said Lindsey Brockberg of Tea.

The store managers at Hy-Vee said people will spend anywhere from $30 to $300 when it comes to stocking up for the big game. To keep up with the high demand, they call in for backup.

"We add staff to our schedule to make sure we have all of registers going. We want to get people in and out as fast as we can,” said Rafa Gonzalez, Assistant Store Manager.

They also make sure to keep their shelves fully stocked at all times. 

"Keeping it full for people to buy!” said Gonzalez.

Hy-Vee also set up Super Bowl displays at the end of the aisles so people could come in and quickly grab what they need.


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