KDLT Home KDLT on Facebook KDLT on Twitter Get the KDLT iPhone App Get the KDLT Android App

SD Program Helps New Parents



Bookmark and Share

Whether you're a parent or not, you've probably heard a baby cry at the top of their lungs for a long period of time and this noise is so common, the South Dakota Attorney General's office launched a new program called the “Period of Purple Crying.”

 

This program is designed to help parents understand the period of time in their baby's life where they might be crying frequently, while at the same time informing parents about the dangers of shaking an infant.

 

The individual letters in the word purple stand for a handful of things to help educate parents, such as the letter "P" standing for the “peak” of crying and the letter "E" standing for “evening,” the time period where a baby might cry the most.

 

For the Howe family who gave birth at 8:50 a.m. Monday, this information is just another tool to help them transition into parenthood.

 

"We're very excited for this new adventure life has for us," said Betsy Howe.

 

Betsy and Nathan Howe invited another addition to their family, baby Bryce, weighing seven pounds, 11 ounces.

 

These high school sweethearts from Garretson, already have a two-and-a-half year old boy named Benton, a little blondie, full of life.

 

"Seeing them, their interaction between each other and just knowing that we created this and you get to help bring somebody into this life," said Howe.

 

The Howe's have their hands full and say they welcome any help and education they can get along the way,

Including a new program called the "Period of Purple Crying," aimed to help parents understand excessive crying is a normal part of growth.

 

"A lot of parents, they just get frustrated when they don't or don't have the education of what is normal, what isn't normal. This program will really help set boundaries for people, even the care takers of who will be around the new baby too," said Howe.

 

Connie Schmidt, Director of Child's Voice, said infant crying peaks around two weeks of age and can continue up until five to six months of age, which could cause some parents to get frustrated, leading them to act out in a negative way, such as shaking the baby to stop crying.

 

"One baby being shaken is one too many and so we're trying to eliminate this completely in South Dakota. Our goal is that 80% of the children, the babies that are born in South Dakota, that their parents would receive this education," said Schmidt.

 

“It’s a message that can't be out there enough," said Howe.

 

For Howe and her family, this program is extremely useful and will help them transition into their new chapter of life, being newborn parents for the second time in just over two years.

 

"I think there will be a little bit of craziness in our house with two boys, but we're excited and we have lots of help so we're very blessed," said Howe.

 

The program includes this 10 minute educational video and brochure, requiring all new parents to view them prior to leaving the hospital.

 

The program follows 25 years of research from scientists worldwide.

 

For more information about the PURPLE program, contact NCSBS at 801-447-9360 or email PURPLE@dontshake.org.

 

< Prev Story Back To Top Next Story >
     

Augie Works To Be A Good Neighbor   story with video

Labor Day marks the end of summer for college students in the Sioux Empire. It also ...

Wild Water West's Season Ends With A Splash

Monday marked the last day of the season for Wild Water West, and swimmers couldn't have asked for ...

Labor Day Celebration Parade Attracts Many  story with video

Hundreds of people set up camp Monday morning on the streets of Wagner in hopes of snagging a ...

Olive Garden Takes Restaurant To Police Station For Labor Day  Sep. 1

Retailer Encouraged By Pheasant Numbers  story with video  Sep. 1

Proposed Wind Farm Nears First Goal  Sep. 1

Fallen Kite Leads To Missouri River Search  Sep. 1

Pierre Planning For SD Gov's Inauguration  Sep. 1

Workers Spraying Missouri River Sandbars   Sep. 1

Move-In Day At The University Of Sioux Falls  Sep. 1

School Of Mines Helps Native American Artists  Sep. 1

Police Searching For Motel Shooting Suspect  Sep. 1

SECT Brings 'Little Shop of Horrors' To Life  story with video  Sep. 1

Rockin' The Pantry Kicks Off  Aug. 31

Foods To Eat To Survive In The Great Outdoors  Aug. 31

Final Splash In Sioux Falls Public Pools  Aug. 31

State Fair Hopes To Raise Money For 4-H Hall  story with video  Aug. 31

SD Man Sentenced In Beating Case  Aug. 31

Ex-Teacher Pleads Not Guilty To Porn Charges  Aug. 31

Agriculture Equipment Sales Decline In 2014  Aug. 31

KDLT News Archive
     

Fallen Kite Leads To Missouri River Search

Authorities say a report of an object that fell from the sky ...

Labor Day Celebration Parade Attracts Many  story with video

Hundreds of people set up camp Monday morning on the streets ...

Police Searching For Motel Shooting Suspect

Police in Rapid City say they are still searching for ...

Move-In Day At The University Of Sioux Falls  Sep. 1

Workers Spraying Missouri River Sandbars   Sep. 1

School Of Mines Helps Native American Artists  Sep. 1

Retailer Encouraged By Pheasant Numbers  story with video  Sep. 1

Wild Water West's Season Ends With A Splash   Sep. 1

KDLT News Archive
     

Quarterback Conundrum At SDSU, USD  story with video

Quarterback is the most important position on the football ...

Valencia Sparked Canaries In 2014  story with video

Off the field, Sioux Falls Canaries outfielder Chris Valencia works as an ...

Canaries Shutout To End Dismal Season  story with video

FARGO, ND - Unable to figure out Jake Laber of the Fargo-Moorhead RedHawks (43-56), the ...

Ruwe Ruins RedHawks  story with video  Aug. 31

Oregon Coach Praises USD & Hurt Quarterback  story with video  Aug. 31

Gridiron Greatness: August 31st, 2014  story with video  Aug. 31

Lujan Takes Jacks Reigns After Sumner Injury  story with video  Aug. 31

Kevin Earl Hurt In Coyotes Loss At Oregon  story with video  Aug. 31

KDLT Sports Stories
     
Back To Top