NFL’s Superbowl Ad Highlights Domestic Violence

Local Organization Talks About The Impact Commercial Might Have

The issue of domestic violence has dominated the NFL this past year. In an effort to show the league cares, it has spent millions of dollars airing commercials surrounding the issue. But it’s latest ad is sure to have a far more reaching effect. It airs during the Superbowl.

Many of us have seen the commercials of actors, even NFL players talking about or struggling to talk about domestic violence. But perhaps the most powerful ad created by the NFL and the ‘No More’ campaign will air for more than 100 million people to see.

The commercial features a woman calling 911 pretending to order a pizza so her abuser doesn’t realize she’s calling for help.

“I think it’s a powerful message and a powerful way to do that,” said Children’s Inn Operations Director Amy Carter.

At Children’s Inn, Carter works with victims of domestic violence everyday. Carter says she’s not surprised the NFL is featuring the topic on such a big stage.

Carter said, “I think they’re definitely making efforts to you know clean up their image a little bit and this is a good opportunity to do that.”

Despite the motive, she says anytime someone can bring light to the issue is a positive thing.

“I think that’s the question that will come from it, ‘Is that really people are having to do those kinds of things to be safe?’ And yes they are and not just in another city, in Sioux Falls that’s happening,” said Carter.

Carter says there’s no telling the difference a simple commercial could make. She says it could be the thing that encourages a victim to get help.

Carter said, “That’s the trigger they needed to pick up the phone and call and show up at our door.”

If even one person comes forward, she says the commercial will have done it’s job.

Children’s Inn says one in four women will be a victim of domestic violence at some point during their lifetime.

Categories: Crime-imported, Family, Life, Master Parent-imported, News-imported